BCC Rapport Annuel 2024 EN - Flipbook - Page 14
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Fundraising and
Awareness Campaigns
BACK-TO-SCHOOL CAMPAIGN
In the fall of 2023, we launched our back-to-school fundraising campaign with two key catchphrases: “Success
tomorrow starts with a breakfast today” and “Help kids achieve success, one breakfast at a time.” The campaign
aimed to maximize donations and raise awareness about the Club nationwide, leveraging a variety of channels
including media placements, social media posts, our website, newsletters, media relations and activities by our
ambassadors. Generous donors and partners from across the country supported the initiative through various
strategies such as online and in-store fundraising.
HOLIDAY SEASON CAMPAIGN
The holiday season is an ideal time for fundraising, during which many Canadians give generously. This year’s initiative
was supported by a comprehensive communications and marketing strategy to maximize donations. Through the
Rogers Sports & Media ALL IN Program, the Club was selected for an eight-week visibility campaign throughout
various Rogers media outlets. The advertising campaign was deployed across English-speaking Canada.
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2023-2024 ACTIVITY REPORT
