BCC Rapport Annuel 2024 EN - Flipbook - Page 15
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
BRAND AWARENESS CAMPAIGN
This year, we rolled out a national advertising campaign to raise the Club's profile across Canada. Launched
in February with the theme “We Believe in Breakfast,” the campaign included numerous media placements,
across the country. Supported by various communications initiatives, this campaign significantly boosted
the Club’s visibility and increased traffic to our website.
WEBSITE REDESIGN
In June 2024, we unveiled our new website. In
an ongoing effort to improve the services offered
to donors, partners and the community at large,
the Club set several key objectives for this new
iteration, specifically to provide an optimal,
user-friendly experience with more relevant and
efficient navigation, as well as simplified access
to pages highlighting ways to donate or get
involved. The Club was fortunate to receive a
grant supporting this project, a funding initiative
designed to help charities and non-profits with
the post-pandemic recovery.
2023–2024 ACTIVITY REPORT
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