BCC Rapport Annuel 2024 EN - Flipbook - Page 17
BREAKFAST CLUB OF CANADA
HIGHLIGHTS
Philanthropic
Activities
Mathieu McCaie: Contributing to
children's well-being through
personal achievement
Walking for a brighter future: Mimi Moore's
journey to feed children
For several years, Mathieu McCaie of The Mortgage Group has
been a dedicated supporter of Breakfast Club of Canada. In 2018,
he undertook the gruelling 237-kilometre Marathon des Sables in
the Sahara Desert, raising funds for the cause. Recently, Mathieu
embarked on a challenging trek to Everest Base Camp,
contributing further to the Club's mission and raising $6,870.
“I choose to support Breakfast Club
of Canada because I am passionate
about the well-being and future
of our children. Ensuring they
have access to nutritious food is
fundamental to their success and
development.”
Mathieu McCaie, Mortgage Broker
Expert Mortgage Group – McCaie Corp. /
TMG The Mortgage Group Atlantic Inc.
Pourquoi Pas Coaching International CEO Mimi Moore is a
fervent believer in corporate social responsibility. As she is fond
of saying, "We all have a role to play." Mimi recently dedicated
two long-distance pilgrimages to Breakfast Club of Canada and
its many beneficiaries — hungry kids across the country. In
November 2022, she walked 700 kilometres from Lisbon,
Portugal, to Santiago, Spain. In 2023, she walked 800 kilometres
from Saint-Jean-Pied-de-Port, France, to Santiago. Through
these pilgrimages, she raised over $10,000 to help feed children
from coast to coast to coast.
“One hungry child is one child too
many. The thought pained me. I want
to make a difference. I want to have an
impact. I want to leave a legacy. What
more can I or we do? Canadian kids
are being impacted daily — and this
affects their future.”
Mimi Moore, CEO & Speaker
Pourquoi Pas Coaching International
911 Challenge: United for the well-being of children
Since it was created in 2009 by a group of Montreal police officers, the 911 Challenge has taken many forms. In 2017, the traditional 24-hour
run or cycling event at Circuit Gilles-Villeneuve was reimagined as “Montréal-Québec Juste d’une traite,” a non-stop bike-a-thon between
Montreal and Quebec City, due to the temporary unavailability of the racing track. Over the years, a total of 3,240 athletes have contributed
to the success of this event. The year 2023 marked the grand finale of the 911 Challenge, which, over its 12 consecutive editions, raised more
than $560,000 for the Club.
“It has been an immense honour to partner with Breakfast Club of Canada, which
has helped us do our part to support the community. It goes without saying that
children are the pillars of our society’s future, and education plays a vital role in
that future. To support their learning, we must provide them with an environment
conducive to success, which includes a nutritious breakfast.”
The 911 Challenge Organizing Committee
2023–2024 ACTIVITY REPORT
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