BCC Rapport Annuel 2024 EN - Flipbook - Page 22
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Our Presence
on Social Media
The Club’s presence on social media is of the utmost
importance to the organization. Through our social media
platforms, we can raise our visibility in every province and
territory, forge connections with current and potential
individual and corporate donors, attract and engage with
volunteers, and reconnect with former program participants
who are now adults. Our platforms also allow us to share
content to educate the public and to help us present, explain
and promote our mission.
Over the past year, our social media team focused on increasing
the Club’s follower base and visibility across the country.
To achieve these goals, various initiatives were launched,
including content amplification and acquisition campaigns.
THE CLUB HAS OVER
63,000 FOLLOWERS
ACROSS SIX SOCIAL MEDIA PLATFORMS
(+14.5%*).
IN 2023–2024, OUR VARIOUS SOCIAL MEDIA ACCOUNTS GENERATED
51 MILLION IMPRESSIONS
(+274.6%*)
AND MORE THAN
469,000 INTERACTIONS
(+217.3%*)
OUR INSTAGRAM ACCOUNTS BOAST MORE THAN
12,700 FOLLOWERS (+5.1%*) AND ACHIEVED 4.1 MILLION IMPRESSIONS (+129.4%*).
OUR X ACCOUNTS NOW HAVE MORE THAN
5,500 FOLLOWERS (+0.9 %*).
OUR LINKEDIN ACCOUNT HAS OVER
8,800 FOLLOWERS (+23.2%*)
AND GENERATED 260,000 IMPRESSIONS (+4.3%*).
FACEBOOK REMAINS OUR MOST IMPACTFUL PLATFORM, ALLOWING US TO REACH A BROADER AUDIENCE.
•
More than 36,000 FOLLOWERS (+18.6%*)
•
More than 47 MILLION IMPRESSIONS (+303.4%*)
•
More than 434,000 ENGAGEMENTS (+255.6%*)
*In comparison with 2022–2023.
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2023–2024 ACTIVITY REPORT
