BCC_Rapport_Annuel_20242025_EN - Flipbook - Page 14
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Campaigns and
Fundraising
A UNIFIED COMMUNICATIONS PLATFORM TO REINFORCE OUR MESSAGE
To mark the start of the new school year, we launched
our new annual communications platform under the
theme “We believe in Breakfast.” Designed to unify all our
communications throughout the year, this platform aims
to rally our audiences around our mission and make the
impact of our messages stronger and more consistent.
Two videos (English and French) entitled We Believe in
Breakfast and Pouvoir au petit déjeuner were produced
to highlight the importance of breakfast in children’s lives.
BACK-TO-SCHOOL CAMPAIGN
In August 2024, the Club kicked off its official Back-to-School
Campaign. A number of initiatives were deployed to collect
donations and raise the Club’s profile. Our engagement strategies
paid off, generating strong media interest with 57 interviews
conducted thanks to the involvement of 20 spokespersons, all
Club staff members. On social media, the campaign generated
over 1.33 million impressions and attracted more than 1,800 new
followers. All in all, over $359,000 was raised in online donations.
HOLIDAY SEASON CAMPAIGN
Thanks to a combination of initiatives, the holiday season saw
strong engagement and generosity, with more than 115,000 social
media engagements and over $550,000 in online donations, up
39% compared with the same period in 2023. As part of our Holiday
Season campaign, Giving Tuesday alone raised $35,000. An inspiring
holiday season video featuring a dedicated donor resulted in over
100,000 impressions and an above-average engagement rate.
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2024–2025 ACTIVITY REPORT
