BCC_Rapport_Annuel_20242025_EN - Flipbook - Page 22
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Our Presence
on Social Media
68,000
FOLLOWERS
13 M
IMPRESSIONS
+7.9%*
Over 3,000
new followers
211,000
ENGAGEMENTS
*Compared with 2023–2024
This year, we stepped up our digital advertising efforts to boost the impact of our posts. Through new strategies,
we have seen a sharp rise in total impressions, an improvement in the overall engagement rate, as well as a
notable increase in website traffic (+48% since using paid posts, compared with 2023–2024). We mobilized our
in-house resources and took charge of the design, strategic planning and distribution of this content, adapting
it to selected platforms and target audiences.
We also pursued the strategy initiated last year of amplifying the best-performing
Facebook posts. This approach, now well integrated into our operations, maximizes
the reach of organic content that has already demonstrated good engagement
potential. This strategy has proved effective in increasing the visibility of our mission
and initiatives.
The majority of our followers are still on Facebook (39,511), which remains our most
effective platform for interaction.
22
800+
posts in
total
2024–2025 ACTIVITY REPORT
